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Engineered Hardwood
By Kris Eastwood March 12, 2025
Upgrade your flooring today with engineered hardwood and enjoy a stylish, long-lasting solution tailored for Madison’s climate!
Trending Flooring Styles for Winter 2025
By Kris Eastwood February 6, 2025
Stay ahead of the trends this winter by upgrading your flooring with stylish and practical options that suit Madison’s climate.
By Kris Eastwood January 20, 2025
Madison, WI, experiences a challenging freeze-thaw cycle during the winter months, which can take a toll on your flooring. Fluctuating temperatures and moisture can cause floors to expand, contract, and even warp if not properly prepared. Here’s how to protect your floors and ensure they withstand Madison’s winter conditions.  Understand the Freeze-Thaw Cycle’s Impact on Flooring The freeze-thaw cycle refers to the repeated freezing and thawing of moisture in and around your home. This cycle can: Cause hardwood floors to expand and contract, leading to gaps or buckling. Lead to moisture seeping into tile grout, causing cracks or loosening tiles. Result in water damage to carpets and other porous flooring materials. Steps to Prepare Your Floors 1. Seal Hardwood Floors Sealing hardwood floors helps prevent moisture from penetrating the wood. A high-quality sealant acts as a barrier, reducing the risk of warping or swelling during temperature changes. 2. Use Floor Mats and Rugs Place floor mats at entryways to trap snow, salt, and moisture brought in from outside. Adding rugs in high-traffic areas can provide an extra layer of protection for your floors. 3. Maintain Humidity Levels Use a humidifier to keep indoor humidity levels between 30% and 50%. This prevents hardwood floors from drying out or expanding due to excess moisture. 4. Clean Regularly Dust and debris can scratch floors and make them more susceptible to damage. Sweep, vacuum, and mop floors regularly with appropriate cleaning solutions to maintain their integrity. 5. Inspect and Repair Grout For tiled floors, check the grout for cracks or signs of wear. Repairing damaged grout prevents water from seeping beneath the tiles, which can cause lifting or cracking during freeze-thaw cycles . 6. Apply Waterproofing Solutions For areas prone to moisture, such as basements or mudrooms, consider applying a waterproofing solution to your floors. This added protection minimizes water-related damage. 7. Use Non-Slip Rugs and Pads Winter can make floors slippery, increasing the risk of accidents. Use non-slip rugs and pads to enhance safety while protecting your floors. Benefits of Preparing Your Floors Longevity : Proper preparation extends the lifespan of your flooring. Cost Savings : Avoid costly repairs or replacements caused by winter damage. Enhanced Comfort : Well-maintained floors contribute to a warm and inviting home environment. To explore durable and winter-ready flooring options, visit Floors for Less. Let us help you find the perfect solution for Madison’s challenging winters. FAQs About Protecting Floors During Freeze-Thaw Cycles What is the freeze-thaw cycle? It refers to the repeated freezing and thawing of moisture during winter months. How does the freeze-thaw cycle affect hardwood floors? It can cause expansion, contraction, and warping if floors are not properly prepared. What type of flooring is best for freeze-thaw conditions? Hardwood with proper sealing, waterproof tiles, and moisture-resistant materials work best. How can I prevent moisture damage to my floors? Use sealants, waterproofing solutions, and maintain proper humidity levels indoors. Should I use rugs during winter? Yes, rugs protect floors from scratches, moisture, and salt brought in from outside. How often should I inspect my floors in winter? Regularly check for signs of damage, especially after extreme weather changes. Are waterproof flooring solutions worth it? Yes, they provide added protection against water damage and are ideal for high-moisture areas. Preparing your hardwood floors for Madison freeze-thaw cycle is essential to protect your investment and ensure your home remains cozy and safe throughout the winter. Contact Floors for Less today for expert advice and premium flooring solutions!
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Flooring Installation, Flooring Repair, and Flooring Refinishing in Middleton, Wisconsin and Brodhead, WI.

About Us

Floors for Less in Middleton, WI and Brodhead, Wisconsin.brings over 30 years of product knowledge and experience with hardwood flooring, wood floor installation, repair, and refinishing of flooring. 

Locally owned since September 2014, we have expanded the business to include many new types of flooring, including Carpet, Laminate, Engineered & Solid Hardwood, Tile, LVP and LVT. We also provide flooring services such as sanding and refinishing of existing floors. 

We are focused on a select group of reliable products. We emphasize service, knowledge and the ability to help you get started, whether you are going to install the flooring yourself or have it professionally installed by someone with significant flooring experience, like Floors For Less.

We buy our products directly from the factory (see our manufacturers list), so our prices provide a real savings without resorting to a sale on inflated prices. However, low prices don’t matter unless the flooring is good. Low-end flooring quickly looks dirty and old, and in the long run most people regret choosing it ... It just doesn’t perform well.

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