Online vs. Local Flooring Stores: Where to Buy?
AffinityX GrayTV • March 11, 2021

Whether you’re building or renovating a home, you need the perfect floor type for all the rooms in your house. For example, solid hardwood flooring is best suited for living rooms, while wall-to-wall carpeting is appropriate for bedrooms. But where is the best place to buy these floors?
As online shopping usage continues to increase globally, e-commerce sites now compete with local flooring stores. Find out the pros and cons of buying online and locally below.
Online Flooring Stores
Shopping online gives you the freedom to read information and customer reviews about the product. Choose a supplier with good ratings, excellent shipping and return policies, and positive reviews.
Advantages
Convenience is the primary advantage of online shopping. You can buy floors from the comfort of your own home, and your purchases will be delivered right to your address. This makes your shopping experience easy and less time-consuming.
Shopping online also offers a wide range of flooring options. There are many suppliers and online stores accessible with just a few clicks. If what you’re looking for is not available from a certain shop, you can easily switch to the next one.
Disadvantages
Since you cannot see the products physically, you have to rely on images posted by the seller on their e-commerce site. Some products may not be as high-quality as they look online. This is why you need to choose a supplier with a satisfaction guarantee and a great return policy.
Additionally, online flooring stores typically do not offer installation services. If you’re not into DIY, you’ll need to hire a separate contractor to set up and assemble the flooring.
Local Flooring Stores
These local stores have experienced employees who are familiar with all the flooring types they offer. You can also check out their showroom, where they display all the flooring options for different areas of the house.
Advantages
The customer support is exceptional. They have qualified salespersons ready to answer your questions, which is perfect for first-time buyers. Also, they are always willing to take the extra mile by giving expert advice and recommendations for your flooring project.
Local stores also provide installation services. You can rely on their experienced installers to help you set up your purchase. They have the technical knowledge in handling different types of floors.
Disadvantages
Since local stores have to pay employees, rent, and energy costs, the prices can be higher than those available online. The selection of flooring can also be less diverse, but local stores can easily create a special order for you.
Go Local With Floors for Less
While it’s easier to shop online, you can expect better customer service when you go to a physical store. You can also see the quality of the products for yourself. And if you want a brick-and-mortar store, turn to Floors for Less, where we offer a wide range of flooring options. We also provide installation, refinishing, and repair services. Contact us today for more information.

Madison, WI, experiences a challenging freeze-thaw cycle during the winter months, which can take a toll on your flooring. Fluctuating temperatures and moisture can cause floors to expand, contract, and even warp if not properly prepared. Here’s how to protect your floors and ensure they withstand Madison’s winter conditions.  Understand the Freeze-Thaw Cycle’s Impact on Flooring The freeze-thaw cycle refers to the repeated freezing and thawing of moisture in and around your home. This cycle can: Cause hardwood floors to expand and contract, leading to gaps or buckling. Lead to moisture seeping into tile grout, causing cracks or loosening tiles. Result in water damage to carpets and other porous flooring materials. Steps to Prepare Your Floors 1. Seal Hardwood Floors Sealing hardwood floors helps prevent moisture from penetrating the wood. A high-quality sealant acts as a barrier, reducing the risk of warping or swelling during temperature changes. 2. Use Floor Mats and Rugs Place floor mats at entryways to trap snow, salt, and moisture brought in from outside. Adding rugs in high-traffic areas can provide an extra layer of protection for your floors. 3. Maintain Humidity Levels Use a humidifier to keep indoor humidity levels between 30% and 50%. This prevents hardwood floors from drying out or expanding due to excess moisture. 4. Clean Regularly Dust and debris can scratch floors and make them more susceptible to damage. Sweep, vacuum, and mop floors regularly with appropriate cleaning solutions to maintain their integrity. 5. Inspect and Repair Grout For tiled floors, check the grout for cracks or signs of wear. Repairing damaged grout prevents water from seeping beneath the tiles, which can cause lifting or cracking during freeze-thaw cycles . 6. Apply Waterproofing Solutions For areas prone to moisture, such as basements or mudrooms, consider applying a waterproofing solution to your floors. This added protection minimizes water-related damage. 7. Use Non-Slip Rugs and Pads Winter can make floors slippery, increasing the risk of accidents. Use non-slip rugs and pads to enhance safety while protecting your floors. Benefits of Preparing Your Floors Longevity : Proper preparation extends the lifespan of your flooring. Cost Savings : Avoid costly repairs or replacements caused by winter damage. Enhanced Comfort : Well-maintained floors contribute to a warm and inviting home environment. To explore durable and winter-ready flooring options, visit Floors for Less. Let us help you find the perfect solution for Madison’s challenging winters. FAQs About Protecting Floors During Freeze-Thaw Cycles What is the freeze-thaw cycle? It refers to the repeated freezing and thawing of moisture during winter months. How does the freeze-thaw cycle affect hardwood floors? It can cause expansion, contraction, and warping if floors are not properly prepared. What type of flooring is best for freeze-thaw conditions? Hardwood with proper sealing, waterproof tiles, and moisture-resistant materials work best. How can I prevent moisture damage to my floors? Use sealants, waterproofing solutions, and maintain proper humidity levels indoors. Should I use rugs during winter? Yes, rugs protect floors from scratches, moisture, and salt brought in from outside. How often should I inspect my floors in winter? Regularly check for signs of damage, especially after extreme weather changes. Are waterproof flooring solutions worth it? Yes, they provide added protection against water damage and are ideal for high-moisture areas. Preparing your hardwood floors for Madison freeze-thaw cycle is essential to protect your investment and ensure your home remains cozy and safe throughout the winter. Contact Floors for Less today for expert advice and premium flooring solutions!