Why Vinyl Plank Flooring Is a Summer Favorite in Wisconsin

Summer in Wisconsin brings beautiful weather, but it also presents unique challenges for homeowners. From high humidity levels and heat waves to increased foot traffic from outdoor activities, Wisconsin homes need flooring that can handle it all. That’s why vinyl plank flooring has become a popular summer flooring choice among homeowners across the state, including right here in Madison.
Let’s explore why vinyl plank flooring is such a smart solution during Wisconsin’s warmest months.

1. Superior Water Resistance for Summer Spills
One of the main reasons homeowners prefer vinyl plank flooring in the summer is its exceptional water resistance. Whether it’s wet footprints from the pool, spilled drinks during backyard barbecues, or humidity creeping indoors, vinyl plank flooring easily withstands moisture. Many luxury vinyl plank (LVP) options are fully waterproof, making them ideal for kitchens, mudrooms, entryways, and living areas that see extra summer activity.
If you’re looking for waterproof flooring options for your home, browse our luxury vinyl plank flooring collection at Floors for Less.
2. Stays Cool Underfoot
Unlike some flooring types that absorb heat, vinyl plank flooring stays relatively cool, even on the hottest Wisconsin days. This makes it a great option for barefoot comfort in rooms with large windows or sun exposure. Many families enjoy the cooling effect in sunrooms, basements, and main living areas during summer.
3. Easy to Clean and Maintain
Summer often means more dirt, grass, and dust being tracked indoors. Vinyl plank flooring makes cleanup a breeze. Regular sweeping and occasional mopping with a damp cloth are all it takes to keep these floors looking spotless. This ease of maintenance makes vinyl plank flooring particularly popular for busy households during the summer months.
4. Durable Enough for Summer Traffic
Between backyard parties, kids playing indoors, and pets running through the house, floors endure a lot during summer. Vinyl plank flooring is built to withstand heavy foot traffic, scratches, and dents. Many options come with added scratch-resistant layers to keep your floors looking new, no matter the activity.
5. Stylish Options for a Fresh Summer Look
Luxury vinyl plank flooring is available in a wide variety of colors, patterns, and wood-look designs. From light coastal tones to rich, natural wood finishes, you can easily find a style that complements your summer décor. Some homeowners even switch to lighter shades during summer for a breezier, airier feel throughout their home.
6. Budget-Friendly and Quick to Install
Compared to other flooring options, vinyl plank flooring is more affordable without compromising on style or durability. It’s also easy to install, with many options featuring click-lock systems for DIY enthusiasts. This makes it perfect for summer renovation projects or quick upgrades before hosting summer events.
Additional Tip: UV Protection for Sun-Exposed Areas
For rooms with large windows or constant sun exposure, consider vinyl plank flooring with built-in UV protection. This helps reduce fading and discoloration over time. You can also pair floors with UV-blocking window treatments to maintain the look and longevity of your vinyl plank flooring.
Conclusion
Vinyl plank flooring combines durability, beauty, and practicality, making it an excellent choice for Wisconsin homeowners during the summer season. Its ability to resist water, handle high foot traffic, and stay cool underfoot makes it a standout option for homes throughout Madison and beyond.
If you’re considering upgrading your flooring this summer, explore our full range of luxury vinyl plank flooring options at Floors for Less. You can also learn more about the benefits of vinyl flooring from this Consumer Reports guide on vinyl flooring for added confidence in your decision.
FAQs About Vinyl Plank Flooring in Wisconsin Homes
Many homeowners ask whether vinyl plank flooring is truly waterproof.
The answer is yes, most luxury vinyl plank flooring options are 100 percent waterproof, making them ideal for areas prone to moisture or spills during summer.
Another common question is whether vinyl plank flooring can handle Wisconsin’s summer humidity.
Thanks to its stable core and moisture-resistant properties, vinyl plank performs exceptionally well in humid conditions, unlike hardwood, which can expand and contract.
People also wonder if vinyl plank flooring stays cool underfoot in the heat.
Vinyl plank generally remains comfortable during summer, especially when compared to materials like carpet or certain types of stone that can trap heat.
Some homeowners ask about durability.
Vinyl plank flooring is built to withstand scratches, dents, and scuffs, making it a great option for homes with kids or pets. Many brands even offer additional layers for added scratch protection.
Finally, many are curious about maintenance.
Vinyl plank is very low maintenance and can be cleaned easily with a broom, vacuum, or damp mop. It requires no special cleaners or complex upkeep.